I helped lead creative on a social campaign to launch the brand's decade collection. This work inspired the brand's visual aesthetic on its social and digital channels.
Made Defiant Video
Instead of looking back at the last ten years, we wanted to look ahead by working with next-generation luminaries and proclaimed “defiant ones”: Hannah Sider, Jillian Mercado, and Kerwin Frost. The video, in particular, helped us tell the story of the decade collection more thoughtfully.
Creatively, we chose an analog medium to subtly capture an element of nostalgia while keeping the actual conversation focused on the future.
